The straight
goods on life
insurance.

Life insurance helps protect the people who count on you. Working out how much you need can take a little explaining. That's where Frank comes in.

Start with an estimate of your coverage needs. Then get clear on your options, what affects the cost, and which questions to ask next.

Estimate how much life insurance you may need. About three minutes.
No email or phone number required.

A little clarity goes a long way

Life insurance.
In plain English.

For the people
who count on you.
Written for Canada
Explained in plain English
Room for questions

Life insurance has an important job

It can help with the mortgage, the everyday bills, and the plans you want your family to keep. Understanding it shouldn't require a second pot of coffee.

What does it do?

Life insurance pays a benefit when the insured person dies and the claim meets the policy's terms. The people receiving it can use that money to help manage the financial impact.

How much might you need?

Start with the people and expenses you want to protect. Your income matters. So do your savings, your debts, and the coverage you already have.

Which kind makes sense?

Term and permanent insurance serve different needs. Understanding the difference is a useful first step toward choosing a policy.

Tools

Start with
your number.

A coverage estimate gives you something useful to work with. Think about your household, your financial commitments, and what you already have in place.

Frank helps you get started. You can use the result to explore options and have a more informed conversation about coverage.

A starting estimate of coverage needs.
The price of a policy comes later.

A clearer starting point

What goes into your number?

Your household’s needs+
The commitments you want covered+
The protection already in place−

A coverage estimate to help frame your next decision.

Three steps.
A little more clarity.

01

Tell Frank a little about your life

Who relies on you, what you owe, and what your household needs to keep going.

02

Get a starting estimate

See a coverage range to help frame your next decision.

03

Choose your next step

Read a guide, review your existing insurance, or discuss your needs with a licensed insurance professional.

The reading room

Frank explains.

Useful answers to the questions that tend to come before a policy.

YOUR PEOPLE.
YOUR NUMBER.
↗

How much life insurance do I need?

A practical way to estimate your needs, with an example you can follow.

A POLICY
WITH A PURPOSE.
↗

Is life insurance worth it?

Look at what coverage would protect, what you already have, and where it fits in your budget.

TERM OR
PERMANENT?
↗

Term vs permanent life insurance

Understand the difference in duration, cost, and purpose.

About Frank

Serious about protection.
Easy on the jargon.

We're in the life insurance business because good coverage can make a real difference to a family. Frank helps you understand what you're considering, so the decision feels manageable.

We like clear explanations, sensible questions, and giving an important subject a little breathing room.

A good place to start.

You don't have to settle every detail today. Start by estimating how much life insurance you may need.

About three minutes. No email or phone number required.